Moving Beyond the Anecdotal: What Will It Take to Create Your Digital 2.0 Business...

By Todd Fisher and Richard Lynch A Strategy to Execution planning process focused on Technology Strategy, will raise the TQ (Technology Quotient) of your senior...

Chen Cun And Internet Literature

By Michel Hockx The following is an excerpt from Internet Literature in China by Michel Hockx (Columbia University Press 2015)   Chen Cun is probably the most...

Internet Literature in China – An Interview with Michel Hockx

The following is an interview with Michel Hockx, author of Internet Literature in China. You can follow Michael Hockx on Twitter at @mhockx   Q:What in...

China’s Technological Catch-Up Strategy, Energy Use, and CO2 Emissions

By Michael T. Rock This book looks at China’s technological catch up strategy in four of its energy intensive industries—aluminum, cement, steel, and paper—saved 3.5...
IMAGE COURTESY OF WORLD LEAKS flickr.com//photos/worldleaks/14879080703/

Why Do We Care about Xiaomi?

How will the spread of new types of Android OEM change Google's control of Android? With so many new smartphone companies appearing, the author...

China’s Digital Transformation: The Internet’s Impact on Productivity and Growth

By Yougang Chen, Jeongmin Seong and Jonathan Woetzel Some 18 months ago, the McKinsey Global Institute published a report on the explosive growth of e-tailing...

A Tale of Two Games: Global Strategies of Multinational Companies in China’s E-commerce Market

By Xin Wang and Justin Ren Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...

A Brand Culture Approach to Chinese Branding in the Global Marketplace

By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number of brand conscious Chinese consumers. Below, Wu Zhiyan, Janet Borgerson and Jonathan Schroeder examine how Chinese branding efforts express significant aspects of Chinese brand culture, and explore the possibilities and processes of constructing global Chinese brands. Our research on Chinese brand culture investigates the processes and possibilities of developing global brands via a brand culture approach. Often, studies in international marketing and consumer research overlook the ways in which brand development adapts to market conditions and, importantly, contributes to public discourse. Although contexts and situations may be acknowledged to influence, if not determine, brand meanings, the co creative power of multiple brand actors is often overlooked. In contrast, a brand culture approach directs our attention to shifts and changes that occur through repeated interactions between various actors across time and space. In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches. Culture, which includes aspects of particular histories and moments of creative innovation, can be perceived as a resource upon which branding processes and practices can draw. Yet, there are many ways in which branding processes and practices – and brands themselves – go beyond this subsidiary role, and indeed, co create culture.

Making China Your Top Priority

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the...

A Tale of Two Games: Global Strategies of Multinational Companies in China’s E-commerce Market

By Xin Wang & Justin Ren Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...

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