ECONOMY

By Dan Steinbock     Criticism is typical of vibrant international media. Yet, prejudiced biases in financial matters have the potential to harm investors worldwide. The...

By Fakhmiddin Fazilov & Xiangming Chen China now accounts for almost 20 percent of the world’s energy consumption and its demand is still growing at...

By Daniel Poon Since its launch in January 2016, what are the significant developments on the operations of the Asian Infrastructure Investment Bank (AIIB)? In...

By Jose Caballero China’s billions of dollars in global investments and infrastructure projects seem to be paying off politically and economically. Just recently, Honduras signalled it is set...

By Dan Steinbock The new rapprochement between Brussels and Beijing involves converging economic interests between Europe and China – and diverging strategic interests between Europe...

By Stefan Wolff Presidents Xi Jinping of China and Joe Biden of the United States have held their first face-to-face meeting since 2017. The pair met on...

By Samantha Kaylee While COVID-19 made the world suffer through incredibly blows to the economy, China was one of the countries around the planet to...

By Dr. Dan Steinbock Unlike other major economies, China has rebounded and its recovery is accelerating. It could fuel a third of global economic...

By Dr. Dan Steinbock                              In early spring, international pundits portrayed China’s...

By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number of brand conscious Chinese consumers. Below, Wu Zhiyan, Janet Borgerson and Jonathan Schroeder examine how Chinese branding efforts express significant aspects of Chinese brand culture, and explore the possibilities and processes of constructing global Chinese brands. Our research on Chinese brand culture investigates the processes and possibilities of developing global brands via a brand culture approach. Often, studies in international marketing and consumer research overlook the ways in which brand development adapts to market conditions and, importantly, contributes to public discourse. Although contexts and situations may be acknowledged to influence, if not determine, brand meanings, the co creative power of multiple brand actors is often overlooked. In contrast, a brand culture approach directs our attention to shifts and changes that occur through repeated interactions between various actors across time and space. In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches. Culture, which includes aspects of particular histories and moments of creative innovation, can be perceived as a resource upon which branding processes and practices can draw. Yet, there are many ways in which branding processes and practices – and brands themselves – go beyond this subsidiary role, and indeed, co create culture.