ECONOMY

By Dan Steinbock                                         Until recently, globalisation was led by the West and benefitted only a few advanced economies. After China’s three decades of rapid growth,...

By Dan Steinbock                      Colossal structural shifts are taking place in the global economy, as evidenced by the huge challenges during the ongoing year....

By Lauren Johnston In a year when headlines have been dominated by conflict in Europe and the Middle East, and geo-economic tensions between China and...

By Dr. Dan Steinbock Unlike other major economies, China has rebounded and its recovery is accelerating. It could fuel a third of global economic...

By Shaun Rein As a new superpower, China will likely provide a helping hand whenever possible by taking a greater role in international organizations like...

By Dan Steinbock                                       Despite seemingly mixed messages,...

China and another 14 countries in the Asia-Pacific region have signed one of the biggest free trade agreements in history to form the world’s...

By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number of brand conscious Chinese consumers. Below, Wu Zhiyan, Janet Borgerson and Jonathan Schroeder examine how Chinese branding efforts express significant aspects of Chinese brand culture, and explore the possibilities and processes of constructing global Chinese brands. Our research on Chinese brand culture investigates the processes and possibilities of developing global brands via a brand culture approach. Often, studies in international marketing and consumer research overlook the ways in which brand development adapts to market conditions and, importantly, contributes to public discourse. Although contexts and situations may be acknowledged to influence, if not determine, brand meanings, the co creative power of multiple brand actors is often overlooked. In contrast, a brand culture approach directs our attention to shifts and changes that occur through repeated interactions between various actors across time and space. In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches. Culture, which includes aspects of particular histories and moments of creative innovation, can be perceived as a resource upon which branding processes and practices can draw. Yet, there are many ways in which branding processes and practices – and brands themselves – go beyond this subsidiary role, and indeed, co create culture.

By Junhua Zhang President Xi Jinping is pursuing another type of rationalism when it comes to combatting the pandemic. His zero-COVID policy is very...

By Peter Nolan China’s ‘catch-up’ has been one of the most remarkable aspects of the era of capitalist globalisation. Below, Peter Nolan argues that the...