The Oreo Story: How Kraft Turned America’s Favourite Cookie into a Chinese Classic

By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael When Irene Rosenfeld became CEO of Kraft Foods in June 2006, she became the...

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

By Navi Radjou, Jaideep Prabhu & Simone Ahuja Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution...

Paisa Vasool: How to Captivate the Newly Affluent in China and India

By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael How an innovative business strategy, first developed in India’s market stalls and street bazaars,...

Company Boards in China and India – Functioning on Half a Brain?

By Alice de Jonge Studies have shown that companies perform better when there is an equal representation of women at senior levels. However, some countries...

Internationalising Media Studies

By Daya Thussu For hundreds of years the West has dominated the world of Media Studies, but Daya Thussu is about to prove to us...

Monetary Theory in Chinese Historical Thought

By Zheng Xueyi, Zhang Yaguang and John Whalley This article discusses monetary thought in ancient China from the perspective of more modern Western monetary theory....

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