Running an international business? The advice you need to hear

In the modern era of the 21st century, businesses are not bound to borders anymore. Tons of companies, all around the world, are going global every day and almost all of them are turning out to be success stories. While the majority of these companies pay fat stacks in salary to business advisors, you don’t have to pay nearly as much as they are paying. With the help of some leading business experts, we have gathered some really important pointers that will help you run your international business like a well-oiled machine and reduce your anxiety level because let’s face it running an international business is no walk in the park. All you have to do is bear with us till the end of this article and we will take care of the rest. So, without further ado, let’s have a look at some advice that will help you manage your international business effortlessly.

Never cut your research short

Before moving your business operations overseas, it’s always good practice to do your homework about the place you plan to operate in and try to get to know as much as you can about the people there as it will give you a very good idea about whether your product will be a hit there. Also, it’s always a good idea to check out the competition there, what this will do is give you a good understanding of what you should do differently to win in the market and will help you stand out in the crowd. Research is a very crucial part of transitioning your business overseas, so it’s always recommended to do as much research as possible beforehand.

Always find common ground with your employees overseas:

When you expand your business overseas, it’s very natural for people of different ethnicity to work closely under the same roof, so what you should be doing is looking for common ground with your employees so that they don’t feel left out. Finding common ground with your employees shows them that you are a friendly boss who prioritizes them and this will eventually encourage them to work hard.

Get to know international business principles:

Managing a business out of your local country can be very challenging as you would be facing many barriers in the initial stages such as language barriers, various legal proceedings, custom clearance issues, and a lot more. When you know more about international business principles, you will be able to dodge quite a few potential pitfalls and exponentially grow your business.

Communication is the key:

With so many technological advancements around the world, it’s possible to keep your international business running entirely throughout the internet remotely. It doesn’t matter if you’re in a different state or country but what matters is the communication between the superior officers and the underlings, as a lack in communications can cause difficulty for your business and the employees working for you. So it’s better to always maintain good communication between the employees if you want a successful business.

Always keep a close eye for cultural details:

Different countries have different cultural trends, for example, some countries have a gift-giving culture where the boss rewards the employees for their hard work while in other countries all the employees have a grand feast or party once every month or year. These cultural details are what adds joy to the employees’ work lives and make them feel like their boss cares about them and creates a positive work atmosphere.

Use technology:

We already addressed how technology made communicating so simple. With modern technology, you can reach your customers virtually to see whether they like a specific product or not. You can even build a relationship with them which will help you find returning customers for your business.

To help feel your employees closer to you virtually, try webinars or have one on one video conference with employees if possible so that it helps them feel closer to you and makes them believe they are an integral part of the company.

Besides communication, you can use cloud storage and shared workplace services available online to help run your international business successfully.

Use online marketing to help increase the reach of your business. It is said the marketing styles vary from one country to the other. If something works in the states does not mean it will work in England.

Where physical marketing will cost you more and is limited, online marketing is cheaper and reaches more people. So, run local marketing campaigns on social media for better reach.

The purpose of leveraging technology is to help make your business run smoothly helping your business reach new heights.

Get experts’ advice:

One thing when taking your business international is you are venturing into completely unknown territory. If you are a small business and are expanding internationally this becomes riskier.

Because bigger businesses are used to branching out and opening businesses worldwide and have the right people for the job. Even if they do not, they have the funds to hire people who will handle the transition smoothly.

For small businesses, it may not be possible to hire a group of people so it is easier to hire an expert who knows how to set up a similar business. The bureaucracy and the government regulations vary from nation to nation, so it is easier to have someone local who knows the regulations well and can help establish your business without any hitch.

Learning the local language:

If you are willing to open a business in a country, you need to respect their language and their culture. Learning their language will help open a lot of potential doors for your business.

Take Japan, for example, all the government papers are in Japanese so you will need to either hire or learn the language to deal with those papers. Learning the local language will make you multi-faceted and will help your business in the long run.

Hiring a PEO:

PEO stands for Professional Employer Organization. A PEO-like organization, such as Globalization Pedia will help recruit employees, take care of the payroll, provide other facilities, and even help you find an adequate PEO local to you. This is helpful for small businesses that do not have the funds for HR. Plus, hiring PEOs can help establish your international business faster.


Even with the right set of tools, running an international business is very tough as it is but when you have a team of happy and skilled employees, you have the right knowledge about the market and you maintain a healthy relationship with all of your commanding officers, you have no idea how simple things can get. All of the steps mentioned above have been designed perfectly to not only make your international business run smoothly but also to help it thrive. So what are you waiting for? Start implementing these steps today and have an effortless business experience.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of All China Review.


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