WORLDVIEWS

By Joseph S. Nye, Jr. This article looks at the dynamics of the US–China relationship and argues that the United States has time to manage...

By Abbās Varij Kāzemi & Xiangming Chen China has spread its ties to the Middle East in ways that go beyond oil. Below, Abbās Varij...

By Phil Rosenzweig  For Western companies eager to break in to the Chinese market, or to work with Chinese companies, an understanding of Chinese business...

By Flynt Leverett, Hillary Mann Leverett and Wu Bingbing  Not even two years into what will almost certainly be a ten-year tenure as China’s president,...

By Xiangming Chen and Julia Mardeusz  Since 2013, economic and trade relations between China and Europe have grown significantly. In this article, the authors look...

By Shaun Rein As a new superpower, China will likely provide a helping hand whenever possible by taking a greater role in international organizations like...

By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number of brand conscious Chinese consumers. Below, Wu Zhiyan, Janet Borgerson and Jonathan Schroeder examine how Chinese branding efforts express significant aspects of Chinese brand culture, and explore the possibilities and processes of constructing global Chinese brands. Our research on Chinese brand culture investigates the processes and possibilities of developing global brands via a brand culture approach. Often, studies in international marketing and consumer research overlook the ways in which brand development adapts to market conditions and, importantly, contributes to public discourse. Although contexts and situations may be acknowledged to influence, if not determine, brand meanings, the co creative power of multiple brand actors is often overlooked. In contrast, a brand culture approach directs our attention to shifts and changes that occur through repeated interactions between various actors across time and space. In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches. Culture, which includes aspects of particular histories and moments of creative innovation, can be perceived as a resource upon which branding processes and practices can draw. Yet, there are many ways in which branding processes and practices – and brands themselves – go beyond this subsidiary role, and indeed, co create culture.

By Yung Chul Park, Hugh Patrick, and Larry Meissner In what ways, and to what degree, has the financial system mattered, and what roles has...

By Peter Nolan China’s ‘catch-up’ has been one of the most remarkable aspects of the era of capitalist globalisation. Below, Peter Nolan argues that the...

By Didier Cossin & Abraham LuSince its dual IPOs in 2007, the Industrial and Commercial Bank of China Limited (ICBC), one of the largest...