INNOVATION

By Michael T. Rock This book looks at China’s technological catch up strategy in four of its energy intensive industries—aluminum, cement, steel, and paper—saved 3.5...

How will the spread of new types of Android OEM change Google's control of Android? With so many new smartphone companies appearing, the author...

By Yougang Chen, Jeongmin Seong and Jonathan Woetzel Some 18 months ago, the McKinsey Global Institute published a report on the explosive growth of e-tailing...

By Xin Wang and Justin Ren Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...

By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number of brand conscious Chinese consumers. Below, Wu Zhiyan, Janet Borgerson and Jonathan Schroeder examine how Chinese branding efforts express significant aspects of Chinese brand culture, and explore the possibilities and processes of constructing global Chinese brands. Our research on Chinese brand culture investigates the processes and possibilities of developing global brands via a brand culture approach. Often, studies in international marketing and consumer research overlook the ways in which brand development adapts to market conditions and, importantly, contributes to public discourse. Although contexts and situations may be acknowledged to influence, if not determine, brand meanings, the co creative power of multiple brand actors is often overlooked. In contrast, a brand culture approach directs our attention to shifts and changes that occur through repeated interactions between various actors across time and space. In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches. Culture, which includes aspects of particular histories and moments of creative innovation, can be perceived as a resource upon which branding processes and practices can draw. Yet, there are many ways in which branding processes and practices – and brands themselves – go beyond this subsidiary role, and indeed, co create culture.

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the...

By Xin Wang & Justin Ren Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...

By Yasheng Huang By most accounts, China is one of the most entrepreneurial countries on earth. According to the widely cited Global Entrepreneurship Monitor (GEM),...

By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael When Irene Rosenfeld became CEO of Kraft Foods in June 2006, she became the...

By Navi Radjou, Jaideep Prabhu & Simone Ahuja Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution...