A Different Global Power? Understanding China’s Role in the Developing World
By Xiangming Chen & Ivan Su
China is now the largest trading nation in the world, with strong ties to Africa, Latin and America and...
The China Model: a Civilizational-State Perspective
By Zhang Weiwei
China’s dramatic rise should be understood in the context of China as a civilizational state, i.e. an amalgam of the world’s oldest...
A Tale of Two Games: Global Strategies of Multinational Companies in China’s E-commerce Market
By Xin Wang & Justin Ren
Why has there been hardly any successful entry into China’s e-commerce market by western firms? From consumer-to-consumer markets to...
Luxury is a Necessity in People’s Republic of China: Social Rejection of New Wealth...
By Pierre Xiao Lu
Research Phenomena
China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...
Building Ethical Business Cultures: BRIC by BRIC
By Alexandre Ardichvili, Douglas Jondle, Jack Wiley, Edgard Cornacchione, Jessica Li & Thomas Thakadipuram
As the economies of Brazil, Russia, India, and China (BRICs) continue...
The Oreo Story: How Kraft Turned America’s Favourite Cookie into a Chinese Classic
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
When Irene Rosenfeld became CEO of Kraft Foods in June 2006, she became the...
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
By Navi Radjou, Jaideep Prabhu & Simone Ahuja
Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution...
Paisa Vasool: How to Captivate the Newly Affluent in China and India
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
How an innovative business strategy, first developed in India’s market stalls and street bazaars,...
Company Boards in China and India – Functioning on Half a Brain?
By Alice de Jonge
Studies have shown that companies perform better when there is an equal representation of women at senior levels. However, some countries...
Internationalising Media Studies
By Daya Thussu
For hundreds of years the West has dominated the world of Media Studies, but Daya Thussu is about to prove to us...
