The Oreo Story: How Kraft Turned America’s Favourite Cookie into a Chinese Classic
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
When Irene Rosenfeld became CEO of Kraft Foods in June 2006, she became the...
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
By Navi Radjou, Jaideep Prabhu & Simone Ahuja
Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution...
Paisa Vasool: How to Captivate the Newly Affluent in China and India
By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael
How an innovative business strategy, first developed in India’s market stalls and street bazaars,...
Changing Dynamics of Lead Markets: A New Role for Emerging Economies as Innovation Hubs
By Rajnish Tiwari and Cornelius Herstatt
Lead markets play a crucial role in the global diffusion of innovations. Innovative firms actively seek access to such...
Management Lessons from the Emerging World: Seven principles that you can learn from the...
By Mauro F. Guillén & Esteban García-Canal
Emerging market multinationals are taking over the world, but their success can be emulated by any company from...
Monetary Theory in Chinese Historical Thought
By Zheng Xueyi, Zhang Yaguang and John Whalley
This article discusses monetary thought in ancient China from the perspective of more modern Western monetary theory....
The Impact of China’s Growing Influence in Africa
By David H. Shinn
China is not new to Africa but the change over the decades in its relations with the continent is as revolutionary...
