The Global Challenge of the Novel Coronavirus

By Dan Steinbock   In January, China began a pioneering standard-setting battle against a deadly virus outbreak. Despite successful containment in China, international response has...

Three Benefits Of Investing In Cannabis Stocks

The stock market is considered a great place to create wealth due to the endless opportunities it provides to multiply your money. What's more,...

Paisa Vasool: How to Captivate the Newly Affluent in China and India

By Michael J. Silverstein, Abheek Singhi, Carol Liao & David Michael How an innovative business strategy, first developed in India’s market stalls and street bazaars,...

China Rising

By Xiangming Chen The author explains the promises and challenges of China’s urban “miracle”.   Touted as the “Century of Cities,” the 21st century is barely into...

China’s Transition to Technology Creation: Challenges for Foreign Companies

By Dominique Jolly, Bruce McKern and George S. Yip In this article the authors discuss the findings of their research into Research & Development centers...

How APEC Can Boost Free Trade in Asia Pacific

By Dan Steinbock Amid trade wars, the outcome of the APEC meeting matters. As globalization is at crossroads, trade in Asia today will shape world...

Ant Group: Jack Ma’s biggest market debut suspended amid fears over regulation

By Daniel Broby In a surprise last minute decision, the flagship stock exchange listing of Ant Group was suspended by regulators in China and Hong Kong. The Chinese tech...

A Brand Culture Approach to Chinese Branding in the Global Marketplace

By Wu Zhiyan, Janet Borgerson & Jonathan Schroeder Global brand literacy is expanding rapidly, as is the appeal of brand identity, for a growing number of brand conscious Chinese consumers. Below, Wu Zhiyan, Janet Borgerson and Jonathan Schroeder examine how Chinese branding efforts express significant aspects of Chinese brand culture, and explore the possibilities and processes of constructing global Chinese brands. Our research on Chinese brand culture investigates the processes and possibilities of developing global brands via a brand culture approach. Often, studies in international marketing and consumer research overlook the ways in which brand development adapts to market conditions and, importantly, contributes to public discourse. Although contexts and situations may be acknowledged to influence, if not determine, brand meanings, the co creative power of multiple brand actors is often overlooked. In contrast, a brand culture approach directs our attention to shifts and changes that occur through repeated interactions between various actors across time and space. In this way, a cultural analysis of brand development draws attention to emerging new knowledge around the co creation and circulation of brands and cultures, highlighting gaps in previous approaches. Culture, which includes aspects of particular histories and moments of creative innovation, can be perceived as a resource upon which branding processes and practices can draw. Yet, there are many ways in which branding processes and practices – and brands themselves – go beyond this subsidiary role, and indeed, co create culture.

London as the First Overseas RMB Center for China’s Government Debt

By Dan Steinbock To President Xi Jinping and Premier Li Keqiang, The issuance of RMB sovereign debt in London means rising momentum in longstanding efforts...

Creating Effective Organisational Systems through Experimenting with Human Nature

By David De Cremer and Tian Tao If organisations are serious in building cultures that can translate the desire to create joint value into a...

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